Jordan Blake
By the Numbers: The $/Seat Math That Says the Premium-Format Cinema Has Already Won
Premium-format seats — IMAX, Dolby, 70mm, PLF — crossed 16% of domestic gross in 2025, on roughly 1% of the screen count. Spielberg's Disclosure Day opens June 12 in IMAX, 70mm, and standard formats simultaneously — and the IMAX-share line, not the headline gross, is the only number that will move the next quarter's exhibitor earnings calls. That is what the dollar-per-seat math looks like when an exhibitor takes it seriously.