Jordan Blake
By the Numbers: How Miranda Priestly Out-Demoed Mortal Kombat II and a Michael Jackson Biopic in the Same Weekend
Three films cleared $36 million domestically the weekend of May 8-10, and the 20-year-old comedy sequel beat them both. The −44% drop is doing all the work — and the demographic data shows exactly why none of the new entrants laid a glove on Miranda Priestly.
Jordan Blake
May Day Showdowns: A Decade of Box Office Clash Weekends, By the Numbers
Two very different films open the same Friday: a fashion-comedy sequel and an animated political fable. We don't have opening numbers yet — but we have a decade of historical clash weekends, long-gap sequel data, and audience demographics that tell us a lot about what to expect.